Practice Areas

Amy’s practice brings together institutional consulting, museum master planning, teaching and facilitation, and professional development for artists.

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Institutional Consulting

I help organizations develop and deliver exhibitions, programming, strategy, and staff training that is relevant to their mission and resonant with their audiences.

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Teaching, Talks & Facilitation

I create meaningful encounters between people, art, and ideas through art history courses, small-group seminars and workshops, public lectures, in-gallery tours, and facilitated conversations tailored to your goals.

  • Multi-week course or one-off program design and delivery

  • Online and in-person training and facilitation

  • Dialogue that builds understanding across difference

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Museum Master Planning

As a Senior Associate with Museum Insights, I contribute to museum master planning projects that help institutions navigate moments of growth, change, and long-term vision.

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Artist Advising

I work with artists to articulate what is most distinctive about their practice and translate that clarity into exhibitions, opportunities, relationships, and purposeful next steps.

  • Studio visits and critical feedback

  • Artist statements, applications, and exhibition proposals

  • Support through career transitions and new bodies of work

Two women are having a conversation at an art gallery. One woman wears a blue dress and has blonde hair, while the other wears a black hoodie and has dark hair tied back. A large screen in the background displays text about an artist statement. The setting features white walls with colorful artwork hanging.

“Amy Halliday is an extraordinary partner and a true powerhouse.”

She guided me through my first museum exhibitions—from developing a curatorial proposal and identifying museums to negotiating exhibitions, writing all supporting materials, and co-curating one of the shows. Within 18 months, I secured two museum exhibitions—something I never imagined possible in such a short time. Amy is a gifted writer, deeply capable, and transformative to work with.

— Tamera Avery, artist and previous client